Insomniac Streetwear
Streetwear brand celebrating the creative energy of night owls and urban creators who build in darkness and emerge in light.
Streetwear Brand Platform
12 weeks
Completed
2024
Project Overview
This streetwear brand celebrates the creative energy of night owls and urban creators who build in darkness and emerge in light. Insomniac represents authentic street culture through limited-edition drops that honor the hustlers, artists, and visionaries who refuse to conform to conventional schedules.
The design uses surreal imagery and bold messaging to create a distinctive brand identity that resonates with creators who find inspiration in the quiet hours when the city sleeps.
Design Improvements
Surreal visual storytelling creates memorable brand differentiation
Limited drop strategy builds exclusivity and community anticipation
Authentic street culture aesthetic resonates with target creative community
Bold typography and messaging reflect non-conformist brand values
Community-driven content showcases real customers and their stories